Nov 26, 2022  
Academic Catalog 2021-2022 
    
Academic Catalog 2021-2022 [ARCHIVED CATALOG]

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BA 440 - Advertising and Promotion


4 credit(s)
Introduction to the concept of integrated marketing communications (IMC) and the specific components that make up the IMC program, including advertising, direct marketing, Internet/ interactive media, public relations, sales promotion, and personal selling. Application of core concepts and techniques through case analyses, IMC exercises, and team development of advertising campaigns and presentations.
Prerequisite(s): BA 309  each with a minimum grade of C-.



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