BA 309 - Marketing

4 credit(s)
Introduction to marketing concepts and application of these concepts to the marketing of products, services, ideas, organizations, and people in both profit-oriented and nonprofit business environments. Topics include: marketing’s role in society and within the firm; environmental evaluation; consumer buying behavior; market segmentation and target market selection; management of marketing mix variables (product, price, placement, promotion). Students gain experience in problem solving and communication through case study analysis and presentations.
Core Requirement(s): Counts toward core requirement: Social Systems and Human Behavior.
Prerequisite(s): Junior standing or above (60 or more completed credits).