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Aug 31, 2024
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BA 440 - Advertising and Promotion 4 credit(s) Introduction to the concept of integrated marketing communications (IMC) and the specific components that make up the IMC program, including advertising, direct marketing, Internet/ interactive media, public relations, sales promotion, and personal selling. Application of core concepts and techniques through case analyses, IMC exercises, and team development of advertising campaigns and presentations. Prerequisite(s): BA 309 each with a minimum grade of C-.
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