BA 440 - Advertising and Promotion

4 credit(s)
Introduction to the concept of integrated marketing communications (IMC) and the specific components that make up the IMC program, including advertising, direct marketing, Internet/ interactive media, public relations, sales promotion, and personal selling. Application of core concepts and techniques through case analyses, IMC exercises, and team development of advertising campaigns and presentations.
Prerequisite(s): BA 309 each with a minimum grade of C-.