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Nov 08, 2024
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BA 309 - Marketing 4 credit(s) Introduction to marketing concepts and application of these concepts to the marketing of products, services, ideas, organizations, and people in both profit-oriented and nonprofit business environments. Topics include: marketing’s role in society and within the firm; environmental evaluation; consumer buying behavior; market segmentation and target market selection; management of marketing mix variables (product, price, placement, promotion). Students gain experience in problem solving and communication through case study analysis and presentations. Core Requirement(s): Counts toward core requirement: Social Systems and Human Behavior. Prerequisite(s): Junior standing or above (60 or more completed credits).
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