BUS 520 - Marketing Research & Communications

3 credit(s)
Introduces the study of research, data analysis and application to business and marketing challenges while combining effective communication processes for dissemination and reporting. While addressing research techniques, topics will include primary and secondary marketing research methodologies, communication strategies, case analysis, and the statistical evaluation of data sets. Students will have the opportunity to evaluate qualitative and quantitative work from existing case studies.
Prerequisite(s): BUS 510.