Mar 28, 2024  
Academic Catalog 2021-2022 
    
Academic Catalog 2021-2022 [ARCHIVED CATALOG]

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ID 300 - Arts Marketing & Advocacy


4 credit(s)
To maintain a professional presence and thrive, artists, their projects, and the organizations with which they work all rely on active marketing and promotion. Moreover, anyone working in the arts today must be armed with data and strategies for expressing the value of the arts and advocating for the presence of art in communities. This course provides students with theoretical and practical knowledge for effective marketing and advocacy. Topics will include brand articulation, promotion, and social media presence with reference to the agenda and mission of an arts organization or project; audience development and public relations; and advocacy for the furthering of arts in communities.
Prerequisite(s): Take one APCP or ARTHI course.



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