OPT 668 - Optometry Practice Management II

1 credit(s)
This class instructs students on the specific aspects of business principles of optometric practice operation and management. Students learn and understand the principles of inventory management, optical dispensary layout and patient education in terms of optical needs. Marketing concepts and principles are covered in depth with respect to the various modes of internal, external, and patient education marketing. An integral part of the course is the development and creation of multiple marketing pieces, logo and letterhead for each student’s future practice. Students learn the specifics of medical and vision coding as it applies to optometric practice.