BA 338 - Product Management

4 credit(s)
Examines the role of product innovation as the core focus of marketing strategy. Encompasses the formulation of new product strategies, marketing’s role in product design and development, product line management, and organizational considerations in product management. The product management process will be explored in-depth through lecture, case analyses, and individual projects.
Prerequisite(s): BA 309 with a minimum grade of C-.