May 25, 2024  
Academic Catalog 2023-2024 
    
Academic Catalog 2023-2024
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MKT 352 - The Business & Marketing of Esports


2 credit(s)
Serves as an introduction to esports and use of the marketing techniques in esports business. Students will explore and analyze real-world issues by applying marketingtheories to different types of Esport businesses scenarios and datasets. Formerly BA 317.
Offered: Winter only

Prerequisite(s): MKT 301 (formerly BA 309) with a C- minimum grade



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