MKT 460 - Sports Sponsorship & Sales

4 credit(s)
Serves as an advanced development of sales generation and revenue producing opportunities. With use of advanced financial and accounting acumen sports marketing, sports sales and the ability to properly report such activities will be obtained using real-world scenarios and case studies. Formerly BA 416.
Offered: Spring only

Prerequisite(s): MKT 301 (formerly BA 309) with a minimum C- grade