MKT 440 - Advertising and Promotion

4 credit(s)
Introduction to the concept of integrated marketing communications (IMC) and the specific components that make up the IMC program, including advertising, direct marketing, Internet/ interactive media, public relations, sales promotion, and personal selling. Application of core concepts and techniques through case analyses, IMC exercises, and team development of advertising campaigns and presentations. Formerly BA 440.
Offered: Spring only, Annually

Prerequisite(s): MKT 301 (formerly BA 309) with a minimum C- grade