MKT 420 - Marketing Research

4 credit(s)
Application of research techniques and statistical analysis to analysis to business and marketing problems. Topics include technology in the research process, secondary and primary marketing research methodologies, sampling methods, and data analysis and reporting. Course includes cases analyses and use of statistical data sets. Students will design an original market research project, gather and analyze the data, and present the findings as part of their individual project. Formerly BA 410.
Offered: Fall only, Annually

Prerequisite(s): MATH 207 or BA 301; and MKT 301 (formerly BA 309) each with a minimum C- grade