MKT 301 - Marketing

4 credit(s)
Introduction to marketing concepts and application of these concepts to the marketing of products, services, ideas, organizations, and people in both profit-oriented and nonprofit business environments. Topics include: marketing’s role in society and within the firm; environmental evaluation; consumer buying behavior; market segmentation and target market selection; management of marketing mix variables (product, price, placement, promotion). Students gain experience in problem solving and communication through case study analysis and presentations. Formerly BA 309.
Offered: Fall and Spring, Annually

Core Requirement(s): Counts toward core requirement: Social Systems & Human Behavior
Prerequisite(s): Sophomore standing (30 or more completed credits)