MKT 310 - Digital Marketing

4 credit(s)
A comprehensive introduction to conducting marketing activites online, including methods such as search engine optimization, online advertising, social media and email marketing. We will cover metrics and analytics that firms use to build their marketing strategy. Hands on experience using digital platforms along with case analyses will be used to illustrate concepts used in the digital marketing environment. Formerly BA 390.
Offered: Intermittent

Prerequisite(s): MKT 301 (formerly BA 309) with a minimum C- grade