MKT 315 - Social Media Marketing

4 credit(s)
Provides an introduction to the platforms and strategies that companies use to communicate and market themselves through social media. This class will cover how to run a social audit and formulate a strategy on social media as well as key metrics that are used to measure performance. Class discussion, case analyses and class activities will be used to analyze current trends in social media marketing. Formerly BA 310.
Offered: Intermittent

Prerequisite(s): MKT 301 (Formerly BA 309) with a minimum C- grade